As in the case of most new buzz words, it is very difficult to find a common definition of the term “social native advertising”. It is clear however, that it is a special type of advertising. To be more exact, advertising in the usual environment of the users or recipients. In addition to social seeding posts, social native ads can be posts sponsored on Twitter, Facebook, etc. or also ads, posts, articles, etc. sponsored on other social platforms. Therefore, native ads are usually not identified as advertising upon the first glance because the layout and design of the ads is nearly perfectly adapted to the web page on which the ad is posted.
Furthermore, the main focus in social native advertising is on the recipient and his or her user experience. At the same time, the content of native ads can consist of texts, images, videos, etc. and interactively include the recipients.