Content-Marketing is definitely the best known term on this list, even if that doesn’t mean that everyone actually understands what it means. The excessive use of these buzz words is a controversial issue and this is partially deserved.
Content Marketing means not merely to produce content at your company, but rather it describes a complex and many-layered approach, including curation, distribution and discovery.
One of its many possible definitions is given by the Content Marketing Institute:
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” (Source: contentmarketinginstitute.com)