In Q2 2019, our Social Performance Seeding helped to generate user-generated content for the DarumSH campaign of the Ministry of Economics, Transport, Labor, Technology and Tourism of Schleswig-Holstein.
We distributed the competition of DarumSH in Schleswig-Holtsein and got great awareness and lovely stories through LINKILIKE Everyday Influencer and their friends, which brought the campaign to life.
Feedback from our customer: Through regular Facebook ads we achieved a conversion rate of 1.8%, Google ads 0.03%, Everydays 5.6%. Your network has proven to be our most effective placement.
Campaign: DarumSH – Darum Schleswig-Holstein Client: Ministry of Economic Affairs, Transport, Labour, Technology and Tourism Schleswig-Holstein Solution:Social Performance Seeding
Client: BARMER / GREYmedia a Divison of WPP media solutions GmbH
In the years 2017 and 2018 we supported the YouTube videos of the campaign BARMER Lebensrezepte with our video Seeding. In BARMER Lebensrezepte 2017 three almost 100-year-olds told their life story and their recipe for a long life. In 2018, three extraordinary people were portrayed who told their stories and shared their recipes for life.
Result: Due to great content and a perfectly coordinated video seeding, we were able to achieve a high average playback duration/VTR of approx. 50% for even videos up to 5 minutes long. This shows: Content is king, distribution is queen.
Campaign: BARMER Lebensrezepte
Client: BARMER / GREYmedia a Division of WPP media solutions GmbH
For Mother’s Day 2018 we had chosen a very special pro bono project. Der Deutsche Kinderverein e.V. and Serviceplan Köln asked us for help in distributing the contents of the campaign #VeilchenGegenVeilchen.
The aim of the campaign was to show that mothers also use violence against their children. With our Social Facebook Seeding, we created attention for the campaign. Everyday Influencers, who are parents, shared the Facebook post of the Deutscher Kinderverein e.V. and sensitized their friends to the issue.
Result: The Everyday Influencers spread the issue. The fact that friends talked to friends made it possible to seed such a sensitive topic. So a great reach and interactions were achieved.
Customer: Deutscher Kinderverein e.V. / Serviceplan Köln
Since 2015 we regularly seed articles from the Bayer AG Magazine over Everyday Influencer fitting to the content. With our Social Performance Seeding the articles become visible, the image and the brand are maintained.
We distribute articles about various topics like health, pets, CSR, sustainability… .
Result: Since 2015 we continuously support the Bayer AG Magazine with our seeding know-how and the LINKILIKE seeding solutions.