Authentic and precise targeting
The AuthenticityCode is LINKILIKE’s core technology for which a patent is pending.
It consists of a set of algorithms and methods and ensures an optimum matching of content (videos, texts, apps, web links, etc.) and micro-influencer (influencers, who register at LINKILIKE via your Facebook, Twitter, Google+ and/or Tumblr account).
The AuthenticityCode, which was developed in collaboration with renowned research institutions, ensures that two fundamental requirements for content seeding campaigns are met:
Therefore, LINKILIKE can guarantee an optimum matching of content and micro-influencers with the help of the AuthenticityCode.
When registering, a profile of each micro-influencer is automatically created based on his or her personal profile incl. demographic data and this data is assigned to a system consisting of different, multidimensional clusters.
The appropriate micro-influencer group is then determined and directly addressed for the respective campaign based on the brand attributes provided by the advertiser.
Consequently, only micro-influencers, who are committed to the brand based on their personality structure, bring the content into circulation.
The AuthenticityCode also contributes to brand security:
Due to this automatic matching and the precise comparison of brand attributes with the micro-influencers personality profiles, there is merely a very low level of waste circulation of the content compared to other seeding methods. Furthermore, because of the ideal attribution of content to micro-influencers, there is a quick and authentic circulation with the touch of word-of-mouth advertising.
Consequently, the AuthenticityCode serves as a basis for a WoM seeding tool, which, in turn, is a must for any content marketing campaign. Moreover, the probability of a viral circulation of the content increases enormously due to ideal matching, for the general conditions for viral incubation could not be more ideal.
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